The Royal Lepage Story

From it’s humble beginnings in 1913 to present day, read all about the milestones that have defined Royal LePage.

Royal LePage Shelter Foundation

25 Years of Making Home a Safe Place for Everyone

Royal LePage professionals understand that a house is only a home if the people who live there feel safe. That’s why, 25 years ago, we unanimously agreed that helping women and children find safety from domestic abuse should be where we channeled our big hearts and charitable efforts. Since its founding in 1998, the Royal LePage Shelter Foundation has proudly grown to become the largest public foundation in Canada dedicated exclusively to funding women’s shelters and domestic violence prevention. Royal LePage is the only Canadian real estate company with its own charitable foundation.

The Shelter Foundation has raised $41 million to-date and currently supports 200 local women’s shelters and national partners. Our agents donate a portion of their commissions, and Royal LePage offices across Canada host local fundraising events. Our brokers, agents and staff also volunteer and provide in-kind goods to benefit the women and children residing in their local shelters. Every dollar raised goes directly to helping the more than 50,000 women and children who are served each year by the shelters and support programs we fund.

Royal Lepage Milestones

1913

A.E. LePage established his real estate company ‘A.E. LePage – The Bungalow Specialist’ on July 2, 1913.

1918

The A.E. LePage company enters the home construction business, building hundreds of homes in the west and north areas of Toronto.

1920

A.E. LePage, with an eye to establishing codes of ethical practice for the industry, was instrumental in the founding of the Toronto Real Estate Board.

1922

In a move to garner headlines, A.E. LePage builds a house in a day. Footage of the event was taken by Associate Screen News and shown in movie theatres across North America.

1923

Still keen to generate press coverage, A.E. LePage builds a fireproof home. The event was widely covered by the daily newspapers of the time.

1953

Following A.E. LePage’s retirement in 1953 the company, under new ownership, assembled 800 hectares of farmland, creating North America’s first planned development, in the town of Don Mills in Ontario.

1950's

The A.E. LePage company corners 80 per cent of the Toronto office leasing market.

1964

A.E. LePage offers a new service to help companies across Canada with employee relocations. (The service now operates under Brookfield Global Relocation Services.)

1960's

The A.E. LePage company plays a pivotal role in the land assembly and office leasing of the Toronto-Dominion Centre, the largest project of its time within the British Commonwealth.

1970's

A.E. LePage rapidly expands its residential business through more than 140 acquisitions across Canada.

1974

The Survey of Canadian House Prices, later known as the Royal LePage House Price Survey, is launched. The quarterly report is relied upon by financial, government and academic organizations and serves to establish Royal LePage as the voice of Canadian real estate.

1984

A.E. LePage and Royal Trust merge creating the country’s leading diversified real estate services organization. The new company is named Royal LePage.

1987

Royal LePage becomes a publicly-traded company, trading on the Toronto, Vancouver and Montreal stock exchanges.

1994

Royal LePage offers a franchise system, and rapidly grows its network by attracting leading independent brokerages and those from competing brands, including Johnston & Daniel.

1994

Royal LePage offers a franchise system, and rapidly grows its network by attracting leading independent brokerages and those from competing brands, including Johnston & Daniel.

1995

Royal LePage launches www.royallepage.ca, Canada’s first national real estate website. The site becomes one of the most popular real estate Web sites in Canada.

1997

Realty World™ acquisition raises the company’s agent count to 7,200 agents from 5,500. By 2001, all Realty World™ offices had converted to Royal LePage.

1998

Royal LePage Shelter Foundation launched, creating the only corporately-branded charity within the Canadian real estate industry.

2000

Royal LePage is Canada’s first national real estate company to offer property search and neighbourhood information via interactive mapping technology.

2003

Royal LePage Franchise Services Fund listed on the Toronto Stock Exchange (TSX). Royal LePage enters a phase of unprecedented growth, reaching 10,000 agents across Canada.

Royal LePage acquires Groupe Trans-Action, a Montreal-based real estate franchisor with more than 80 locations across Quebec.

2011

Royal LePage Shelter Foundation reaches a milestone, raising a record $2 million in one year (2011). Since 1998, the Shelter Foundation has raised over $24 million and is now the largest public foundation in Canada dedicated exclusively to funding women’s shelters and violence prevention programs.

2012

Royal LePage grows to 14,000 REALTORS®, in 600 offices across Canada and re-launches its commercial brand.

2013

Royal LePage marks its 100th year on July 2, 2013. To commemorate Royal LePage’s 100-years, a series of celebrations and special initiatives rolled out across Canada in 2013.

2014

Royal LePage reaches 16,000 agents nationwide. Royal LePage Sussex is formed in British Columbia’s lower mainland giving Royal LePage #1 presence in a key trading area. Growth continues in Ontario with Royal LePage Terrequity joining the brand and many others adding to their rosters.

2015

Royal LePage’s national website marks 3 million visitors per month. Royal LePage demonstrates social media leadership with on 7 social media channels, expanding reach and connecting with more Canadians.

2015

Royal LePage National House Price Composite is introduced, building on more than 40 years of real estate market research with the Royal LePage House Price Survey. The Composite significantly increases the number of regions reported on to 53 markets across Canada.

2016

2.3 billion media impressions earned in 2016. Royal LePage is recognized by the International Association of Business Communicators (IABC) and the Canadian Public Relations Society (CPRS) for overall excellence in media relations.

2017

Royal LePage grows to 17,000 REALTORS®, doubling our size since 2002. Phil Soper, President & CEO of Royal LePage named most influential leader in Canadian Real Estate by the Swanepoel Power 200.

2018

Royal LePage more than triples the size of its salesforce since the mid-1990s, and surpasses 41 million visits to royallepage.ca. The company is awarded for its marketing, media relations and philanthropic efforts.

2019

Royal LePage unveils sold property data and property valuation services on its website. The company receives IABC and CPRS media relations awards. Phil Soper, President & CEO appears on the Swanepoel Power 200 list for the 6th consecutive year.

2020

Royal LePage introduces its Work Safe program during the COVID-19 pandemic. royallepage.ca becomes the number one real estate company website and adds AI-driven comparable neighbourhoods technology. COO Carolyn Cheng joins Phil Soper, President & CEO, on the Swanepoel Power 200 list.

2021

Royal LePage launches its consumer-facing blog website, blog.royallepage.ca. The company’s commercial division becomes the fastest growing commercial brand in Canada. $38 million is raised to date for the Royal LePage Shelter Foundation.

2022

Royal LePage surpasses 20,000 real estate professionals, and launches its automated valuation model, QuickQuote™. The company continues to hold the number one position as the most quoted real estate company in Canada.

Pina Alessi - Ottawa Real Estate Broker

Real Estate Broker - Ottawa & Region

613-762-6670

pina@pinaalessi.com

RE/MAX Affiliates Realty

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